Professional Works
Dragon Project Global - goGame Singapore
Mobile Game Awards 2018: Pocket Gamer People's Choice
Roles and Responsibilities
Game Design (Publishing)
Game Design (Publishing)
- Optimize tutorial based on drop-off tracking points and ensure players are taught about the game objective succinctly
- Work with Marketing Executives to promote relevant content based on target demographics and player population
- Manage in-app purchase price tiers and currency/item economy, design new purchasable content based on payment conversion, paying user retention
- Monitor player data and metrics, conduct User Testing when required
- Co-plan in-game rewards and event announcements with Community Managers.
Disney Crossy Road SEA - goGame Singapore
Roles and Responsibilities
Game Design (Publishing)
Game Design (Publishing)
- Designed Leaderboard feature with planned rewards
- Balanced Game Difficulty, making initial game easier but with steeper difficulty progression when player scores higher
- Co-designed Multiplayer feature with 1 other designer
- Designed Retention Elements: Daily login reward feature
- Designed Monetization Elements: Videos ads incentives (e.g. 2nd chance revive)
- Designed Social-Viral Elements: Invitation rewards for Facebook
- Plan for Weekend Challenges on a monthly basis: Level themes and rewards
- Plan for new In-App Purchase bundles based on content from latest build
- Monitor player data and metrics, conduct User Testing when required
- Work out pricing balance for external publishers depending on region
War Pirates (Sega) - goGame Singapore
Roles and Responsibilities
Game Design (Publishing)
Game Design (Publishing)
- Designed notification board to house all in-game announcements and events within a single menu
- Co-designed VIP feature with 1 other designer, providing benefits for purchasing players based on their expenditure
- Co-designed Farming features for PvP with 1 other designer that reward players with shorter sessions of playtime
- Co-plan for new In-App Purchase bundles based on content from latest build
- Monitor player data and metrics, conduct User Testing when required
Hello Kitty: Fantasy Theater - goGame Singapore
*Taken down from App Stores since Nov 2016
Internship Responsibilities
Game Design
Game Design
- Balanced and separated Gacha (Character Lottery) lists
- Planned and executed retention and/or monetization centric events
Sushi Zombie - PlayFury Singapore
Internship Responsibilities
Game Design
Game Design
- Played through levels and provided insights on game balance and difficulty progression
- Brainstormed and added ideas for various Sushi and Abilities